Creative Direction

UNIONMADE PRIDE

Photography: Kelsey McClellan

Every June in San Francisco is our annual Pride celebration.  I am a fan of ‘real people’ campaigns and Pride felt like the perfect reason to do one. The goal was to do more than just sell clothes, I wanted to celebrate the diversity of the San Francisco LGBTQ community.  For the creative I teamed up with Queer and Trans friends that had exceptional style and  do great things for the community.  All I asked was they grab their favorite outfits from Unionmade that represent their personal style and bring their favorite accessories to add-on so that it represented them and their personality. I love the energy and the exuberance of this campaign.  We even did a customized Unionmade rainbow graphic that was used for that month!