Product Development

UNIONMADE

X GOLDEN BEAR

32 OZ MELTON

Photography: Andrew Paynter

Golden Bear has been manufacturing outerwear in the Potrero Hill neighborhood of San Francisco since 1922. They are a local, family-run business and have the ability to manufacture in small batches.  They shared the same ethos as Unionmade with a focus on quality and timeless styling.  Our partnership was natural.  For this collaboration, we used a beefy, 32 oz, navy, Melton wool.  The classic and modern silhouettes were all detailed using corozo nut buttons, custom plaited wool ribbing and full cotton lining.  For the creative, I wanted to show the craft that goes into each garment and for the imagery to have a distinct look that reinforced the idea of authenticity and craft.  Once again, I partnered with Andrew Paynter and shot the campaign on film. Based on the success of this collection we reintroduced it annually with updated details and silhouettes.


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Creative Direction / Unionmade Pride

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Product Development / Gap Workforce Collection