Creative Direction

UNIONMADE

CORNERSTONES

Photography: Cera Hensley

The ‘Cornerstones’ campaign was used at the start of the fall season to announce the seasons new arrivals at Unionmade.  For the creative, we used a base of neutral plywood with pops of color that were inspired by the clothing and accessories we were highlighting.  This was a simple inexpensive solution to showing a large breadth of product in a visually organized way.  It appeared on the Unionmade website, emails and social media.