Creative Direction

UNIONMADE

HIGHLAND HOLIDAY

Photography: Kelsey McClellan

For this campaign, I wanted to show the Unionmade ‘Tartan Collection’ that I designed for the holiday season.  I wanted it to be classic, but with a modern twist. I decided to make it another ‘real person’ campaign and we used friends and customers of Unionmade.  I chose a red backdrop to make the tartans pop and styled still life images to compliment the clothing shot on figure. Together, the imagery created spreads and interesting layouts that were used on the Unionmade website for the season as well as customer emails and social media.  The creative was inspired by the exclusive tartan gift wrap that I designed with Rifle Paper for all the stores and online.