Product Development / Gap Workforce Collection — Todd Barket

Product Development

GAP WORKFORCE

For Fall 2020, I worked with the Gap Design & Concept team to create ‘Gap Workforce’. This was originally a line from the 1980’s that we found in the company archive and loved. We wanted to capture the utility trend and this felt like the perfect opportunity for us to bring back the label through a modern lens. The capsule was a fully realized line that focused on khaki and utility dressing for men and women. It was marketed on Gap.com, social media, customer communications and in Gap stores globally.

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