Art Direction / Gap Factory Holiday 2020 — Todd Barket

Art Direction

GAP FACTORY

HOLIDAY 2020

The goal of this campaign was to show the color and optimism of the season at Gap Factory, by showcasing giftable items in the most democratic way. I used backgrounds in color that worked back to outfits in matching tones, to execute visually harmonious images which created a visual hook that celebrated color in a new way. The campaign appeared on gap.com, social media, emails, and advertising.

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