Creative Direction

UNIONMADE BEAUTIFUL,

USEFUL, PLAYFUL

Photography: Cera Hensley

Unionmade started as an apparel and accessories concept but evolved to include home goods and gifts, becoming more of a lifestyle brand.  Holiday is always an important time to show a large breadth of product and get as much in front of the consumer as possible. I bought product for the season in themes of items that were beautiful, useful, and playful. I wanted to show the customer that we had the most well edited assortment of holiday gifts for everyone every on their gift list. This creative appeared on the Unionmade and Mill Websites as well as customer emails and social media.