Art Direction / Gap Factory Fall 2020 — Todd Barket

Art Direction

GAP FACTORY FALL 2020

Photography: Dennis Sanner

For this creative, Gap Factory wanted to elevate the look and feel of their marketing and I was asked by Creative Director Eric A. Asbury to art direct a shoot showing a range of models wearing the new Universal Legging. I made heroic looking images that harken back to heroic Gap denim campaigns from the 1990’s and showed the democratic appeal of one jean across a myriad of different body types. This campaign appeared on gapfatory.com, emails, in-store collateral, and windows.

Screen Shot 2020-08-07 at 11.36.50 AM.png

Screen Shot 2020-08-07 at 11.45.20 AM.png

Screen Shot 2020-08-07 at 11.22.28 AM.png

Screen Shot 2020-08-07 at 11.05.07 AM.png

Screen Shot 2020-08-07 at 11.46.37 AM.png

Screen Shot 2020-08-07 at 11.38.46 AM.png

Screen Shot 2020-08-07 at 11.48.47 AM.png

Screen Shot 2020-08-07 at 11.26.45 AM.png

Screen Shot 2020-08-07 at 11.33.21 AM.png

Screen Shot 2020-08-07 at 11.52.09 AM.png

Screen Shot 2020-08-13 at 6.10.53 PM.png

Screen Shot 2020-09-28 at 10.16.10 AM.png

Creative Direction / Fourlaps Spring/Summer 2021

Product Development / Unionmade Indigo