Creative Direction

FOURLAPS

SPRING / SUMMER 2021

Photography: Boldomero Fernandez

Fourlaps, a men's activewear company wanted to feature their Spring/Summer 2021 collection. For this creative I decided to shoot in San Francisco. I wanted to show the various topographies of the city and all of the activities that can be done within city limits. I shot in various iconic locations throughout the city, higlighting the clothes and activities related to them. Collateral appeared on their website, social media, and emails.

FOURLAPS_TH_BOLT_SHORT_PRINT_2149.jpg
FOURLAPS_KZR_BOLT_FIVE_INCH_BLUE_0721.jpg
FOURLAPS_KZR_APPLIQUE_2180.jpg
FOURLAPS_CH_BOLT_FIVE_INCH_ABSTRACT_2971.jpg
FOURLAPS_PRSD_COMMAND_SHORT_OLIVE_3812.jpg
FOURLAPS_EMBRD_RUSH_JOGGER_GREY_4560.jpg
FOURLAPS_MB_BATIK_PRINT_SHORT_BLACK_3215.jpg
FOURLAPS_TH_BOLT_SHORT_PRINT_2217.jpg
FOURLAPS_TH_RUSH_SHORT_BLACK_0497.jpg
FOURLAPS_MB_BOARD_SHORT_OLIVE_3002.jpg
FOURLAPS_TH_TEST_0015.jpg
FOURLAPS_KZR_FLEX_JOGGER_BLACK_2583.jpg
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