Creative Direction

OLD NAVY ADVERTISING

In this role, I led a 20-person creative department, directed global marketing campaigns (print, TV, radio, digital, packaging, direct mail, PR), set the vision for in-store experience and collateral; and designed windows for 1,000 stores. I also developed the brand filter/identity and drove execution across all consumer touchpoints, working across functions and geographies with merchants up to and including Old Navy CEO on seasonal concepting and monthly big ideas. Highlights included a successful rebranding effort, elevating the business acumen of my creative team, and delivering democratic, accessible style that balanced quality and price point in line with Old Navy’s brand promise.