Creative Direction

GAP GIFT GUIDE

HOLIDAY 2019

Photography: Coliena Rentmeester

For this creative I was asked to edit the Gap holiday collection into various ideas and categories and produce a gift guide for their website that would be used for the holiday season on gap.com.  The guide was broken up into key gifting ideas by item, color, or category that worked back to on-figure images.  The guide was used in various forms of media and was designed as a kit of parts that could be used together or broken up into emails and social media for various gifting messages.  The work was also used in windows in stores globally for Gap brands.