Creative Direction

UNIONMADE + MILL

HOLIDAY GIFTING

Photography: Kelsey McClellan

For this campaign emotion and gifting some together to create the Unionmade and Mill holiday gift guide for 2017. This creative was inspired by a spread I saw in a vintage Harper’s Bazaar magazine from the 1950’s.  I wanted to show humans interacting with gifts in a new way that felt designed and exciting.  The gifts were grouped by idea; color, luxury, cozy, and last-minute gifts, and the grey paper made the perfect background and foreground to use as a prop.