Creative Direction

UNIONMADE + MILL

DISTINCTLY GIFTED

Photography: Kelsey McClellan

The ‘Distinctly Gifted’ campaign was a nod to interior spaces and was meant to show categories gifts in a way that was aspirational.  I shot this in the San Francisco Unionmade studio on custom-built sets using props that showed all of the different gifts and ideas in fully realized environments.  I curated and propped the images and art directed the shots.  This campaign appeared on the Unionmade and Mill websites and emails throughout the season and inspired the windows and décor in the brick and mortar stores.