Creative Direction

UNIONMADE

GIFT GUIDE 2018

Photography: Kelsey McClellan

For this creative, I wanted to show as much color and texture as I possibly could.  I sorted products into vignettes of ideas and items.  I wanted to shoot everything in close focus in order to ‘hero’ the product and create a sense of intimacy.  The black backgrounds seemed the perfect way to make the color pop and create a strong visual. Photographer Kelsey McClellan shot the creative with her signature lighting.  I used florescent graphics to tie everything together and create a modern look for the gift guide. The color scheme inspired all of the marketing materials for the season, including the black wrapping paper with florescent grosgrain ribbon and gift tags!