Creative Direction

BUCK MASON

WOMEN’S LAUNCH

Photography: Colette de Barros

Buck Mason, long known for its simple California-inspired menswear, decided to launch a women's t-shirt line, which is their first women's offering. Shot in a house in Pacific Palisades and the beach, I focused on three different models in the t-shirts in various environments. The campaign was used in print, online, emails, social media and in-store.